The Blog Title

Blog titles on blogspot are becoming arguably as valuable as domain names. What really does my head in as that while Google own it, they don't provide any means to oust squatters or even allow blog owners to be contacted if they aren't using a good blog title. My case in point is this one http://conservationofgreatness.blogspot.com. It's the name of the blog we actually wanted but had to settle for adding a "the" in front of it all because some dork got that name and has done sweet nothing with it. Much like this URL http://conservationofgreatness.com which also has somebody just sitting on it doing nothing. At least if I really wanted to I could contact the owner and try to get it.

All I can suggest is that we RISE UP! and start registering every potential blog name imaginable on blogger until the whole thing becomes useless. We'll need about half a million people and a heap of dictionaries but I think with the power of the megahyperinterbahn we can do it.

Who's with me?!?!

Fine! Be like that. I don't need your help anyway (sniffle). We think you look great today by the way! and where did you get those shoes?!... Still no? Ok flattery sometimes works. Any way in this case it's not that important. For us just adding a "the" isn't the end of the world.

That's a nice lead into the purpose of this blog though. The END OF THE WORLD!! Ok so it's probably a few years off but the title of the blog can be interpreted in so many ways. There is the sports association with the typical act of doing something extraordinary followed immediately by something equally or often slightly more inane implying that greatness, like energy, can neither be created nor destroyed but must remain in balance. The term greatness can be viewed as just about anything. It can be the ability to fall down the stairs without spilling your full pint to landing on the moon (as if that really happened!)

The term conservation is an interesting one for us as it's often associated (when not referring to greatness) as something far more commendable. That being an 'ethic' of resource use and protection (check this excellent wiki entry for more details).

So for us The Conservation of Greatness is more primarily a look at the ability to promote an ethic that leans towards keeping our great planet alive and well not just from an environmental sense but also a human sense. A Bill and Ted "Be excellent to each other" kind of way. We're not tree hugging activists but we're also not (to quote Doug Stanhope) driving down the road in a fleet of Hummers with our asses out the window farting Styrofoam packing particles into the atmosphere.

This blog will highlight the things we do at our workplace (Lookfly) and also in our everyday lives. We're not going to preach about boring stuff like turning the water off when you brush your teeth or car pooling. This blog will hopefully educate and entertain through allowing us to vent now and then about the things we see out and about that go so far to the opposite end of the Conservation of Greatness spectrum that they truly need to be taken up the backside...bloggy style.